The Role of Brands in an Era of Over-Information (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-services)
US$95.90
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US$95.90
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by vanbaaren-aannemers.nl
Free 30-day returns Details
Product details
| Management number | 233638707 | Release Date | 2026/06/27 | List Price | US$95.90 | Model Number | 233638707 | ||
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"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with branding and over-information, providing also practical cases where these concepts show their relevance"-- Read more
| ISBN10 | 1668483513 |
|---|---|
| ISBN13 | 978-1668483510 |
| Language | English |
| Publisher | IGI Global |
| Dimensions | 7.25 x 0.75 x 10.25 inches |
| Item Weight | 1.5 pounds |
| Print length | 330 pages |
| Publication date | August 14, 2023 |
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